The Basics of a Casino Affiliate Program

We built this reference to give you a detailed, calm explanation of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you run a website, social channel, or review platform in Belgium, this is the foundation for understanding the setup, the legal framework, and the practical steps involved in joining our network.

Regulatory Duties for Affiliates in Belgium

Working as an affiliate in Belgium means you must adhere to several layers of regulation. The Belgian Gaming Act sets the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We require every partner to comprehend these before promoting Kong Casino.

You must clearly state your commercial relationship on every page or post that contains affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” placed near the content fulfills this duty in most cases.

You are also barred from directing content at individuals under 21. All your content must be designed for an adult audience, and you should take reasonable steps to avoid drawing in minors. We offer age-gate prompts in our own journey, but your promotional context must also mirror this restriction.

Limitations on Advertising Content

Belgian regulations forbid misleading claims about winning probabilities or indicating that gambling fixes financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not concealed in fine print.

You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that trivialize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we uphold in our own marketing.

Responsible Play Communications

Every affiliate page that promotes Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically entails linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to put this within a dedicated section, not buried in a footer.

We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law requires that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.

Maintaining a Long-Term Partnership

A viable affiliate relationship hinges on mutual respect and consistent visibility. We motivate partners to post regular, pertinent content rather than allowing links sit on stale pages. Fresh material assists not just your search rankings but also signals to us that you remain actively involved with the program.

We examine all active affiliate accounts periodically. If your account records no clicks for six consecutive months, we may deactivate your links and require a check-in. This is not penal; we simply want to understand whether you need updated creative assets or if your promotional focus has shifted elsewhere.

The Belgian market develops with regulatory updates, new game releases, and shifting player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed helps you modify your content strategy and remain compliant as rules around advertising and player protection develop.

Should you choose to leave the program, you can close your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, assuming they meet the minimum threshold. We view a clean, professional exit process is as crucial as a smooth onboarding experience.

Steps to Become a Part of Our Affiliate Program

This application process is straightforward but thorough. We assess every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.

We launch with a short online application form accessible from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications require more time.

After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything meets our criteria, we issue your unique affiliate account credentials by email.

1. Fill out the online application form with accurate platform details and traffic source information.
2. Await our compliance review, which typically takes up to five working days for Belgian applicants.
3. Get your unique affiliate ID, configure your dashboard, and start using approved tracking links in your content.

What a Casino Affiliate Program Really Means

An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a fee when your referred visitors take a particular action. It is a results-driven arrangement rather than a fixed-fee advertising buy.

The core mechanism relies on transparent attribution. Every affiliate obtains a distinct code embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.

We see this as a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides follow the rules and the local regulatory environment.

Privacy Protection and the Affiliate Relationship

The General Data Protection Regulation covers everything we undertake with our Belgian partners. As an affiliate, you act as a separate data controller for the information you obtain on your own platform. We function as a controller for the player data we process once a user signs up at Kong Casino.

We do not provide personally identifiable player data with affiliates. Your dashboard presents anonymized statistics—you observe that a player registered and funded on a certain date, but you do not receive their name, email, or payment details. This division upholds player privacy and conforms to the GDPR principle of data minimization.

You must have your own transparent privacy policy on your platform that explains how you manage cookies, tracking, and any personal data you gather. It should also mention that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities demand this transparency from all commercial websites.

The Method the Kong Casino Program Operates in Belgium

Belgium operates a rigorous licensing regime overseen by the Gaming Commission. Any partnership we keep must comply fully with these national rules. This implies our affiliate program is founded on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.

When you participate, you obtain access to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We offer standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.

We pay commissions based on a revenue share model. Each month, your account shows a percentage of the net revenue generated by the players you recommended. We don’t provide cost-per-acquisition arrangements, as our focus is on consistent player value and long-term alignment of interests.

Revenue-Sharing Structure

Our standard revenue share is calculated on net gaming revenue from your referred players. This figure already accounts player winnings, chargebacks, and applicable gaming taxes. We believe this transparent calculation method allows it more straightforward for you to forecast your earnings realistically over time.

There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We implemented this feature so that a single big win does not affect your future commissions indefinitely.

Attribution and Attribution Window

We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also use a last-click attribution model, which implies the most recent affiliate link clicked before registration gets credit for the referral.

Our tracking system is checked regularly to ensure accuracy. We capture every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.

What We Expect from Our Belgian Affiliates

We are selective about who represents Kong Casino. Our preferred partner is familiar with the Belgian gambling landscape and manages a platform that reaches adults who are actively seeking online casino entertainment. We do not accept partners who use aggressive pop-up advertising or misleading pre-sell pages.

We expect you to ensure your content correct and up to date. If we modify a bonus structure or remove a game category, your reviews and landing pages should reflect that within a fair timeframe. Old offers cause confusion and can result in compliance complaints from the Gaming Commission.

Regular communication is key for us. We appoint an affiliate manager to every approved Belgian partner. This person can answer questions about promotional restrictions, give performance feedback, and inform you to upcoming campaigns. You are not ever left guessing whether a piece of content will pass review.

Promotional Methods We Allow

Content-based promotion works best and complies with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats allow you to offer factual information while naturally integrating your affiliate links in a way that helps for readers.

Online platform promotion is permitted provided your channel targets an grown-up audience. Paid social ads require additional scrutiny, as platforms like Facebook impose their own gambling ad constraints. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.

Banned Activities and Reasons for Termination

Spam email promotion is strictly banned, as is any effort to divert traffic through domain squatting, typosquatting, or malware-adjacent distribution. Breaches of these policies culminate in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is notably rigorous.

Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written authorization. We uphold this to protect organic brand traffic and to sustain a fair environment for all approved affiliates who invest in quality content.

• No unsolicited email campaigns targeting Belgian residents under any condition.
• No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
• No cloaking, doorway pages, or other techniques meant to show different content to search engines than to human visitors.

Commission Terms and Payout Timeline

Our commission model is designed to be predictable even in a strictly regulated environment. We compute commissions on the first of each month for the prior calendar month. Statements become available in your dashboard instantly after calculation, so you never have to wait for manual reports.

Payments are handled within 15 days of report generation. We offer bank transfers to Belgian IBAN accounts as the primary method. The minimum withdrawal limit is set at €100, and if your total balance falls below that figure, we roll it over to the next payment cycle automatically.

Our revenue share rate is based on tiers based on the quantity of new depositing players brought in each month. As your referral network grows, your payout rate increases across defined tiers. This structure rewards regular, valuable referrals rather than isolated surges in low-intent traffic.

• Commissions are calculated on net gaming revenue after prizes, bonuses, and reversals are taken out.
• Payment currency is euros, with no exchange fees applied for Belgian bank accounts.
• A minimum amount of €100 in confirmed commissions is needed before a payment is issued each cycle.

Resources Provided for Certified Affiliates

After approval, you get entry to our exclusive affiliate resource library. This features banners, text links, game screenshots, and approved text snippets in Dutch and French. We dedicate effort to these materials so you spend less time creating assets and more time engaging with your audience.

We also offer monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence helps you adapt your content to what actually connects with Belgian players you introduce to Kong Casino.

Our team preserves an open line through a dedicated email address and periodic webinars. These sessions address practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without using aggressive tactics.

• Approved media kit with banners and text links prepared for Dutch and French language audiences.
• Monthly webinars addressing compliance updates, seasonal promotions, and performance optimization tips.
• Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.

We developed the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is available from the moment your account is enabled, and we continuously improve our resources based on partner feedback.